10 Ways to Write More Effective Ads

10 Ways to Write More Effective Ads Ebook

Introduction:

What is advertising?

Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?

It’s none of the above.

Advertising is salesmanship multiplied.

Nothing more.

And advertising copy, or copywriting, is salesmanship in print.

The purpose of a copywriter’s job is to sell. Period.

The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.

Contents:

• Focus on Them, Not You
• Emphasize Benefits, Not Features
• Push Their Emotional Hot Buttons
• Incorporating Proof and Believability
• The Unique Selling Proposition (USP)
• The Headline
• The More You Tell, The More You Sell
• Write To Be Scanned
• The Structure of AIDAS
• Use Takeaway Selling to Increase the Urgency
• And more…